UPDATE - MOKO Social Media Quarterly Review June 2015 - Seite 2

By providing tailored content and utility in a bespoke platform, we are able to engage a large and growing audience. Moreover, our platform allows two-way communication between the user and the provider of content, to create deep relationships with users, building trust and loyalty, to effectively embed our product with the user. These relationships allow us to learn everything about our users and in doing so we can develop extremely rich data profiles which increase brand and advertiser desirability to already extremely attractive market demographics. These strategically targeted communities are students, political supporters, active lifestyle participants and millennial women.

COLLEGE & HIGH SCHOOL STUDENTS

REC*IT
College sports and recreational activities form part of student life to a large proportion of U.S. students. We identified that these students were finding it cumbersome to register for, and manage, intramural and recreational activities on campus, either having to seek out and register via archaic websites or by physically visiting campus recreation centers. The students and the campus staff were also finding it difficult to communicate with team members directly.

To make intramural activities easier to manage we partnered with IMLeagues (IML), the largest and fastest growing intramural software platform in the U.S., to develop REC*IT, an app that provides students with intramural and recreational activity discovery, scheduling, registration, team communication and much more. Through an exclusive and perpetual agreement with IML, we have the right to rollout REC*IT exclusively to more than 950 universities. This exclusivity agreement with IML effectively means that we are building a virtual fence around college students and securing them from the threat of competition.

To date there have been approximately 227,400 REC*IT app installs, leading up to the summer break which started in May 2015. Launch of REC*IT 2.0 this fall, coinciding with the commencement of the new college semester, should be a major driver to growth in users. The initial launch has revealed that REC*IT is highly utilized when downloaded, with 74% of users returning to the app within 24 hours, and the average time spent on the app being 5.20 minutes each time. These metrics are substantially above the industry average.