HP Doubles Down on Big Data Opportunity With New Products, Services, and Developer Programs - Seite 2

HP also released a series of innovations that enable organizations to combine the innovation of open source with the enterprise-scale, reliability, and security of HP's Big Data platform. These include:

• HP Vertica for SQL on Hadoop native file support - the new version of Vertica brings significant increase in performance on popular Hadoop formats like ORC and Parquet. Specifically, HP worked collaboratively with Hortonworks to develop a new high-performance access layer that enables SQL queries to run directly on ORC files, resulting in a 5x increase in execution times.
• HP Vertica Flex Zone Table Library - HP has open sourced its innovative Flex Table "schema on-need" technology to the global developer community. With this move, organizations will be able to fully harness virtually any form of semi-structured data to meet their unique needs.
• Native Integration with Apache Spark - HP announced its future commitment to integrate Vertica with Apache Spark. This will enable accelerated data transfer between Vertica and Spark, allowing organizations to take full advantage of their Spark-based deployments. This future capability will enable the developer community to build their models in Spark and run them in Vertica for high-speed and sophisticated analytics.

"Together, Hortonworks and HP have jointly teamed to take big data analytical performance to the next level by combining the comprehensive, high-performance analytics of HP Vertica for SQL on Hadoop with the Hortonworks Data Platform," said Matt Morgan, vice president of product and alliance marketing at Hortonworks (@hortonworks). "We've seen firsthand how organizations are looking for this class of modern architecture to power the next-generation of real-time analytics applications. This is proof of our commitment with HP to address the business and technology needs of our customers and the broader big data marketplace."

HP Haven Startup Accelerator Brings Enterprise-Class Big Data to Early-Stage Companies
HP also unveiled The HP Haven Startup Accelerator, a new program designed to support and expand HP's ecosystem of developers and innovators by making HP Big Data and Application Delivery Management software products accessible to early-stage companies. The program removes traditional barriers for organizations looking to leverage analytics and data to build powerful, differentiated applications. Qualified participants will benefit from the following program components: