DGAP-Adhoc

DEAG Deutsche Entertainment Aktiengesellschaft: Axel Springer and Starwatch Entertainment invest in DEAG subsidiary Myticket

DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s): Investment

18.08.2015 12:25

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Ad hoc announcement in accordance with § 15 WpHG (German Securities Trading
Act)

Axel Springer and Starwatch Entertainment invest in DEAG subsidiary
Myticket

- Investment of the media partners within the framework of a
media-for-equity agreement of 20 percent each

- Media services by the two partners are to boost further growth of
Myticket

Berlin, 18 August 2015 - DEAG Deutsche Entertainment Aktiengesellschaft,
Potsdamer Strasse 58, 10785 Berlin, Germany, (ISIN: DE000A0Z23G6 | WKN:
A0Z23G), listed in the Prime Standard of the Frankfurt Stock Exchange, has
entered into an agreement with Axel Springer SE (Axel Springer) and
Starwatch Entertainment GmbH (Starwatch), a member of the ProSiebenSat.1
Group, about their investment in mytic myticket AG (Myticket), the ticket
distribution system of the DEAG Group for German-speaking countries.

Axel Springer and Starwatch acquire a stake of 20 percent each in the share
capital of Myticket by way of a capital increase. In return, the two media
partners provide Myticket with media services in the form of TV spots
(Starwatch) and print or Internet advertising formats (Axel Springer) with
a gross value of EUR 9 million each. The media volume made available by
Axel Springer can be used immediately by Myticket in the publications of
the BILD Group. The media volume made available by Starwatch can be placed
immediately by Myticket in the form of TV spots on the channels of the
ProSiebenSat.1 Group.

The contribution of EUR 18 million of media volume supports the further
development of the positioning of Myticket on the German ticketing market.

DEAG Deutsche Entertainment Aktiengesellschaft
The Executive Board

Contact for further information:
Axel Mühlhaus
edicto GmbH
Tel: [phone]
Email: [e-mail]


18.08.2015 The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: DEAG Deutsche Entertainment Aktiengesellschaft
Potsdamer Straße 58
10785 Berlin
Germany
Phone: [phone]
Fax: [phone]
E-mail: [e-mail]
Internet: www.deag.de
ISIN: DE000A0Z23G6
WKN: A0Z23G
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich,
Stuttgart

End of Announcement DGAP News-Service

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