JD.com Launches German Mall to Tap Growing Chinese Demand for "Made in Germany" Products - Seite 2

Ahead of the launch of German Mall, JD.com and Beiersdorf, Nivea's parent company, signed an agreement yesterday at a private event at Beiersdorf's Hamburg headquarters. As part of the agreement, JD.com becomes a Beiersdorf preferred ecommerce partner and will get early access to new products when they are launched globally. The two parties will work to leverage big data and other JD.com technological resources to evaluate, for example, consumer skin care product sales trends in near real time. In addition, Nivea will offer a wide range of authentic, imported skincare products on JD.com's German Mall, further expanding the range of the company's products that will be available to the JD.com's active, dedicated and growing user base.

"JD.com is already a key partner for Nivea in China, and we're delighted to expand our cooperation by joining German Mall," said Thomas Grunzke, senior vice president North East Asia of Beiersdorf. "Working with JD.com gives us unparalleled access to millions of upwardly mobile consumers across China to meet their growing demand for authentic, premium imported skin care products."

JD.com also signed strategic partnership agreements with DMK Deutsches Milchkontor GmbH, one of Germany's largest dairy companies, and Karlsberg, a leading German brewing company. The agreements will help the companies promote sales of DMK's Oldenburger milk brand and Karlsberg's Würenbacher brand of beer to Chinese consumers. Under the terms of the agreements, JD.com will provide the companies with a range of strategic support services, including marketing, consumer targeting and logistics. JD.com is already the top ecommerce channel for both Oldenburg and Würenbacher in China by sales volume.

German Mall is the newest addition to JD.com's suite of country-focused malls that cater to rapidly growing demand for imported products among Chinese consumers. To date this year, JD.com has launched French, Korean, Japanese, Australian and U.S. Malls.

About JD.com, Inc

JD.com, Inc. is China's leading online direct sales company and the country's largest Internet company by revenue. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 166 warehouses in 44 cities, and in total 4,142 delivery stations and pickup stations in 2,043 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ-100 index.

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Source: JD.com via Globenewswire

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