Spiral Toys Launches Digital Media Marketing and Indiegogo Campaigns for Wiggy, the Connected Piggy Bank

LOS ANGELES, CA--(Marketwired - Apr 14, 2016) - Spiral Toys, Inc. (OTCQB: STOY), a leading provider of mobile-connected, wireless entertainment technology, has launched the first digital media marketing and advertising campaign for its new connected piggy bank, Wiggy™ and will begin taking preorders via Wiggy's Indiegogo campaign beginning April 20, 2016.

Wiggy introduces the concept of saving at an early age by combining a toy piggy bank with an interactive mobile app and a linked bank account. Through the Wiggy mobile app, parents, grandparents and other friends and family can securely deposit funds to a child's bank account for birthdays and holidays, or to reward the child for great school grades and completing their chores.

Additionally, children can set goals and create wish lists while tracking their progress along the way. The physical Wiggy piggy bank toy also keeps kids on track and engaged during the journey of saving by oinking, talking and lighting up when new tasks are set and money is received.

Similar to Paypal or Venmo, the Wiggy savings account functions as a digital wallet where parents, grandparents and friends can securely transfer funds to the child's Wiggy savings account for birthdays, holidays, or rewards for great school grades or completing their chores.

"As parents, we see many situations where our children don't recognize the value of money or understand what it takes to earn a dollar," stated Spiral Toys CEO Mark Meyers, "Wiggy has the ability to teach kids the importance of saving money and hard work, all the while positively reinforcing the child's new money saving habits and encouraging them to reach their goals."

Starting April 20, 2016, Wiggy will be available for preorder on the global crowdfunding platform Indiegogo. Simultaneously, Wiggy's digital media and advertising marketing campaign will kick off on web and mobile-based digital platforms including AdWords, Google Search, YouTube and Facebook. The campaign is strategically designed to increase awareness and drive presales with today's Internet-savvy kids and their parents.

Meyers continued: "We are now fully equipped with the working capital necessary to fund our unique marketing campaign for Wiggy. Unlike traditional campaigns which rely heavily on expensive television advertising, Wiggy's campaign will utilize our low risk, highly targeted marketing and advertising strategy. In fact, this strategy has already proven extremely effective during our pre-awareness campaign which we have run over the past two weeks resulting in an overwhelming interest from parents and children alike."