Heineken Holding N.V. reports 2016 first quarter results

Amsterdam, 20 April 2016 - Heineken Holding N.V. (EURONEXT: HEIO; OTCQX: HKHHY) today announces its trading update for the first quarter of 2016.

KEY HIGHLIGHTS

• Consolidated beer volume grew 7.0% organically, positive across all regions
• Heineken® volume in the premium segment grew 4.8%
• Full year expectations remain unchanged. Adverse currency development continues to weigh on results and foreign exchange markets remain volatile
  

The first quarter is seasonally less significant in terms of both volume and profit to full year HEINEKEN* group results.

Heineken Holding N.V. engages in no activities other than its participating interest in Heineken N.V. and the management or supervision of and provision of services to that company.

FIRST QUARTER VOLUME BREAKDOWN

Key figures1 (in mhl or %)	1Q16	Total growth %	Organic growth %	1Q15
Consolidated beer volume	43.5	11	7.0	39.3

Heineken® (in mhl or %)	1Q16	Organic growth %
Heineken® in premium segment	7.0	4.8

Heineken® volume in the premium segment grew by 4.8%. Key markets contributing to this growth included Brazil, France, Spain, Compañía Cervecerías Unidas S.A. (CCU) markets, Vietnam, Mexico, and the UK.

¹   Refer to the Definitions section for an explanation of organic growth.
^*   HEINEKEN means Heineken Holding N.V., Heineken N.V., its subsidiaries and interests in joint ventures and associates.

REPORTED NET PROFIT OF HEINEKEN N.V.
Reported net profit of Heineken N.V. in the quarter was €265 million (2015:€579 million). Note that last year the comparative included the exceptional post tax book gain of €379 million from the EMPAQUE sale.