Mobile Applications Market to Log 16.2% CAGR From 2014 to 2020 With Unprecedented Rise in Smartphone Users Worldwide

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Geographically, the global mobile applications market is segmented into Europe, Asia Pacific, North America, and Rest of the World. While North America dominated the global mobile applications market in 2013 with a 34% share, Asia Pacific is expected to exhibit the fastest growth in the forecast period, owing to its large smartphone toting population and the increasing penetration of smartphones in the region. Smartphones will be increasingly used by consumers falling in the age group of 15 to 40 years and thus Asia Pacific is expected to be the dominant regional player by the end of 2020. Europe and Rest of the World will also witness significant growth in the global mobile applications industry during the forecast period. 

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On the whole, the market will experience steady growth, despite the preference for mobile sites over mobile apps by many users, which will marginally suppress the mobile apps market. Key companies operating in the market include: Google, OpenXcell Technolabs, Y Media Labs, Handmark, WillowTree Apps, Microsoft Corporation, Softeq Development Corporation, QBurst, Sourcebits, Apple, and BlackBerry Limited.

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The global mobile applications market is segmented as follows:

Store Type 

• Native (On-deck)
• Third-party (Off-deck)

Category 

• Games and Entertainment
• Productivity
• Social and Personalization
• Music Audio and Lifestyle
• Travel and Navigation
• Others (Business, Finance and Utilities)

Geography 

• North America
• Europe
• Asia Pacific
• RoW

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