New managers at Borgward / New Director for Design Team (FOTO)

Stuttgart (ots) -

- Querverweis: Bildmaterial ist abrufbar unter
http://www.presseportal.de/bilder -

- David Napoléon Genot, new Executive Design Director of Europe

Borgward Group AG is continuing to strengthen its team of experts
in Germany. The company has already announced that it will be the
first German automaker to create a Board of Management position for
Design. Effective January 1, 2017, this position will be filled by
the renowned designer Anders Warming. With immediate effect, David
Napoléon Genot (37), who holds an advanced degree in design, will
join the international design team in Renningen near the company's
headquarters in Stuttgart. Here at the heart of Borgward design,
Genot, a native of Belgium, will serve as the Executive Design
Director of Europe. Working together with the development teams, he
will play a major role in the process of designing future vehicle
generations and families. David Napoléon Genot studied design at
Pforzheim University of Applied Sciences and subsequently gathered a
rich store of experience in the design studios of Audi, Renault,
SEAT, and Hyundai as an Exterior Designer, Senior Automotive
Designer, and Creative Manager Design. His work focused on concept
and series-produced vehicles such as the Pro-Cee'd 2010, the KIA
Sportage 2015, and the KIA "GT" Concept 2011.

He is especially fascinated by the innovative thinking at Borgward
and by the associated opportunities to translate the spirit of the
company's visionary and pioneering founder Carl F. W. Borgward into
present-day terms. David Napoléon Genot is convinced that this young
company with a rich tradition will be successful. "The entire
automotive industry is currently being thoroughly transformed," he
says. "That's why I think this is the ideal point in time to work
together with an expert team to reestablish Borgward vehicle design
at the cutting edge of the global automotive industry."

Originaltext: BORGWARD Group AG
digital press kits: http://www.presseportal.de/nr/115998
press kits via RSS: http://www.presseportal.de/rss/pm_115998.rss2

Further information:
Borgward Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany

Marco Dalan
Head of Global Communications
Telephone [phone]
e-mail [e-mail] www.borgward.com