Heliad Equity Partners GmbH & Co. KGaA

Happiness start-up valued in the millions: my better life(TM) completes seed funding and begins beta phase

DGAP-Media / 14.09.2016 / 13:29

PRESS RELEASE

Heliad Equity Partners GmbH & Co. KGaA:
Happiness start-up valued in the millions: my better life(TM) completes
seed funding and begins beta phase

The Berlin-based start-up my better life(TM) gains Heliad Equity Partners
as strategic investor for its seed funding and is already valued at several
million euros even before the product launch. With its investment, the
company is further developing its happiness coaching platform and
positioning itself in the global well-being growth market.

Berlin, 13 September 2016 - the Berlin-based start-up my better life(TM)
aims to make people happier and has developed an online coaching service. A
tailored and holistic approach improves personal quality of life, helping
people to lead happier lives. The company was established in 2015 by
Christian Vater, social entrepreneur and founder of the "Deutschland rundet
auf" fund-raising campaign, together with Normann Broschk, Managing
Director of CTI New Media, and entrepreneur and strategy consultant Marvin
Geilich. With its happiness coaching, the trio is positioning itself in the
global well-being growth market. The launch in Germany is planned for
spring 2017. Before its official market launch, my better life(TM) will
start in October 2016 with an exclusive beta phase and a limited number of
participants. People who would like to be one of the first to be part of
the happiness coaching and benefit from advantages such as lifetime access,
can register now at www.mybetterlife.de, and, with a little luck be on
board.

A holistic offer with tailored solutions

The coaching has been developed together with leading experts such as debt
consultant Peter Zwegat and relationships expert Katia Saalfrank. It is
based on scientific findings offering coaching in all areas of life
including work, looks, relationships, finances, leisure, health and time
management. What makes my better life(TM) different from other online
coaching programs is that it is tailored and holistic. As a one-stop
solution, it offers tailored content for more happiness in all areas of
life with a mixture of audio, video and text. The start-up is backed by the
investor Heliad Equity Partners, who provides not only financial, but also
strategic support. "The founding team and the individual strategic approach
impressed us. We are delighted to be setting up my better life(TM) as the
leading platform for a happier life in Germany and abroad," says Thomas
Hanke, Managing Director of Heliad Equity Partners.