Orange Belgium

Third quarter 2016 financial results - Seite 2

 

The rebranding from Mobistar to Orange has been positively welcomed by the Belgian population. Riding the wave of the UEFA EURO 2016 sponsorship, and alongside the Go Europe roaming promotion during summer, Orange Belgium is increasingly perceived as a convergent operator. The first Orange Internet +TV advertising campaign launched in September 2016 as well as the newly launched advertising campaign that is currently supporting the launch of the new mobile product portfolio, will further establish Orange as a strong and convergent brand in Belgium.
 

The Orange Internet + TV customer base developed favorably in the third quarter of 2016, reaching 17.6 thousand billed convergent customers, supported by a competitive pricing for a high quality product. While upselling campaigns towards existing mobile customers continue being a success, the go-to-market has progressively evolved in September 2016 towards the acquisition of people that are not yet Orange Belgium clients as more distribution channels (Carrefour, Media Markt) were opened. Towards the end of the third quarter of 2016 there was a clear acceleration in gross adds driven by the first Orange Internet + TV advertising campaign.
 

Both the postpaid customer base and ARPU have now increased for six consecutive quarters. In a competitive and promotional market, Orange Belgium's postpaid customer base grew by 3.5 thousand customers in the third quarter of 2016, ahead of the launch of Orange Belgium's new mobile and convergent portfolio. For the first nine months of 2016 Orange Belgium added 29.7 thousand postpaid customers. Furthermore, 4G adoption amongst Orange Belgium's customers continued with an increase of close to 100 thousand active postpaid 4G users in the third quarter of 2016. Supported by the continued increase of 4G smartphone penetration and mobile data usage, the postpaid ARPU increased further to 28.8 euro in the third quarter of 2016, an increase of 1.5 % year-on-year, in spite of the impact of EU roaming regulation, reflecting the ability to upsell tariff plans and to monetize mobile data growth.