New Avaya Partner Program Gives Resellers the "Edge" to Succeed

SANTA CLARA, CA--(Marketwired - November 01, 2016) - Avaya today announced a new streamlined channel program that better equips partners to thrive in a software and services industry and provides greater rewards for demonstrating customer centricity by delivering exceptional value. This new program -- Avaya Edge℠-- will help drive mutual profitability and help ensure partners possess the expertise required to provide the transformative solutions customers need in the digital marketplace.

Key elements of the program include:

• Simplified Structure: Streamlined requirements and new gem designation levels -- Diamond, Sapphire and Emerald -- reduce complexity and the resources needed for partners to manage the program. For example, the Avaya Edge reduces the amount of time partners previously required to complete credentials by up to 50%, and partner co-delivery performance metrics have been reduced 56%.
• Greater Benefits: Partners are now compensated for a broader scope of revenue, including not only hardware/product sales as well as recurring services and software. In addition, new incentives will reward partners for strategic areas of achievement, such as customer value, growth and new product adoption.
• Flexibility: The new program is better structured to accommodate and adapt to ever-changing industry, customer and partner dynamics. The introduction of five partner tracks aligns with their go-to-market model, and maps partner revenue targets and rewards based on track and geographic region.

The new program is in effect as of October 1, 2016. To support the transition, existing authorized partners are evaluated under both the previous and new programs and awarded at the higher level for the first six months.

Quotes

"The strength of a channel program is the degree to which it enables the success of its partners, recognizes and applauds their unique capabilities as they apply them to serve our customers. This means the program needs the flexibility within a supportive structure that reduces requirements to only those that are most essential. I believe the new Avaya Edge program accomplishes this and enables our channel partners to capture share through the transition of the market and Avaya."