MAKE UP FOR EVER and Jessie J Team Up for a Year of Artistic Collaborations

Paris (ots/PRNewswire) -

MAKE UP FOR EVER and Jessie J remake the iconic track "Can't Take
My Eyes Off You" and reveal a new edgy music video to kick off a year
of artistic collaborations

#IAMANARTIST @makeupforeverofficial @isthatjessiej @sammymourabit

MAKE UP FOR EVER announces a global artistic collaboration with
the iconic superstar and artistic chameleon JESSIE J. MAKE UP FOR
EVER's ARTIST lip and face collection, with several launches slated
throughout 2017, is showcasing JESSIE J's transformative
self-expression and the genius of SAMMY MOURABIT, renowned celebrity
and editorial makeup artist. The collaboration kicks off with a music
video in which MAKE UP FOR EVER sets the stage for the transformation
of JESSIE J. Throughout the year, MAKE UP FOR EVER will encourage
people everywhere to celebrate makeup's power to express, explore and
transform all individuals with the creative movement #IAMANARTIST.
Discover the music video here:
https://www.youtube.com/watch?v=JViDEPJBBq0

To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7990751-make-up-for-ever-jessie-
j-team-up/

"I enjoy revealing different parts of my personality in my look
which makes MAKE UP FOR EVER such a great partner," said JESSIE J.
"The core of the brand is what I am about: creating characters to
showcase who you are, exploring and expressing yourself in the way
you want through makeup, colors and energy. I definitely feel that my
makeup reflects how I feel whether you want to do just a lip or a
full blown smoky eye, your mood can be reflected in your make up and
this is why LIFE IS A STAGE!"

JESSIE J transformed Frankie Valli's iconic "Can't Take My Eyes
Off You" into a hypnotic, modern anthem. MAKE UP FOR EVER provided
JESSIE J with the creative freedom and endless makeup options for her
constant reimagined looks throughout the new song's edgy music video
directed by the avant-garde photographer RANKIN. For all the upcoming
ARTIST visuals and videos, the brand has teamed up with the supremely
talented makeup artist SAMMY MOURABIT.

"MAKE UP FOR EVER has this amazing, creative soul because the
brand was created by an artist and you still feel it even after 30
years", said makeup artist SAMMY MOURABIT. "I connect with the brand
so well because we share a true love and passion for makeup."

MAKE UP FOR EVER and JESSIE J invite every makeup enthusiast to
express their creativity throughout the year using the hashtag
#IAMANARTIST.

(Photo: http://photos.prnewswire.com/prnh/20161202/444991 )

Video:

http://www.multivu.com/players/uk/7990751-make-up-for-ever-jessi
e-j-team-up/

ots Originaltext: MAKE UP FOR EVER
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Contact:
Alix Girard
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