Thanksgiving demonstrates AHL's positive contribution strategy is on track - Seite 2

During Thanksgiving the AHA site received 15,000 visits per day on average with approximately 380 orders placed per day without interruption or stress placed on the platform, via desktop or the App.

In trading in the first quarter to date, AHA has generated revenue of US$1.3M versus US$1.6M for the corresponding period in FY15 which reflects the reduction in paid advertising on unprofitable customers. Through continued operational improvements, AHA has reduced operating cash outflow to its lowest levels since listing.

About AHA
AHAlife Holdings Limited (ASX: AHL) is a digital marketplace for consumers of luxury items and designer products. The Company's 50,000 customers purchase items directly from a community of 4,000+ handpicked designers and artisans in 45 countries. AHA's business model is a drop-ship approach, allowing wholesalers to ship directly to customers leaving no inventory risk for the Company. For more information, please contact AHA Investor Relations on the details below.

¹ Variable Contribution is defined as: Booked Sales minus; Product Cost, Offers & Discounts, Shipping Charges, Credit Card Fees and Direct Search Advertising. Variable Contribution does not take into account fixed overheads.

² "SEM" is an abbreviation of Search Engine Marketing which refers to paid keyword advertising on search engines such as Google, Bing and Yahoo. It also includes other Cost-Per-Click advertising such as Facebook and Pinterest.

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Image Available: http://www.marketwire.com/library/MwGo/2016/12/12/11G124934/Images/BookedSalesbyQuarter1-d07b2b77dd138ed48bbc490f14668d98.jpg
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Image Available: http://www.marketwire.com/library/MwGo/2016/12/12/11G124934/Images/Image1-5fe20b37842ebea1b2405f045fdb2c47.jpg

For more information
AHA
Shauna Mei
Founder and CEO
Email: [e-mail]

Investor Relations
Email: [e-mail]