Enhance the Customer Journey

Plexure Brings Personalization Platform to NRF Retail's Big Show 2017

SAN FRANCISCO, CA--(Marketwired - Jan 16, 2017) - Plexure, which provides Internet-of-Things (IoT) focused CRM solutions, will present its transformative retail personalization platform during the National Retail Federation (NRF) Retail's Big Show 2017, taking place at the Jacob K. Javits Convention Center in New York City January 15 - 17, 2017.

Plexure will demonstrate its Software-as-a-Service (SaaS) retail personalization platform designed to engage customers, empower employees and optimize operations, during the conference's expo as a Microsoft partner in Booth No. 2803. The platform is available today at Microsoft AppSource.

In the age of the IoT, consumers generate a great deal of data around their shopping habits from a variety of sources; browsing a store's selections on a mobile device, reading reviews, liking a brand on social media and more. The ability to leverage this information in order to provide personalized customer experiences is key to improving sales and driving customer engagement and loyalty. Built upon its extensive expertise in IoT-driven candidate relationship management (CRM), Plexure's retail personalization platform enables businesses to harness the vast amount of data to target shoppers with customized offers, delivered on their mobile devices when and where they are most likely to respond.

"To be successful in today's highly competitive retail world, stores must leverage the enormous amounts of customer data available to provide an enhanced shopping experience and increase sales continuously," said Scott Bradley, founder and CEO of Plexure. "Plexure is proud to showcase its retail personalization platform solution; enabling businesses to combine data on digital and real-world interactions and create an optimized customer experience across all touchpoints. We are eager to demo our solution at the NRF Retail's Big Show from the Microsoft booth, and highlight how we fit into the larger ecosystem of leading solutions for the retail industry."

Attendees of the conference will see firsthand how Plexure's retail personalization platform utilizes both live and historic data sources, including location, weather, traffic activity, purchase history and more to provide intelligent suggestions to their customers that match buying behaviors (such as promoting hot beverages in cold weather, or providing an offer for a product the individual has already researched). In addition, visitors to the Microsoft booth will learn how Plexure has helped major retailers transform their customer interactions through enhanced, personalized digital experiences.