New Research Released - "CMO Insights on the Journey Toward Digital Agility"; The CMO Club in partnership with Oracle Marketing Cloud and Accelent Consulting

TAMPA, FL--(Marketwired - Jan 17, 2017) - CMOs have access to unprecedented degrees of customer insight that are rich, real-time, real world, 360 degrees, predictive, and actionable -- thanks to digital technology. While CMOs are striving to leverage these insights to provide better customer experience, capturing data and leveraging insights remains an elusive challenge. Figuring out how to best work with IT to design and integrate the appropriate infrastructure is perceived as the biggest barrier.

Today, The CMO Club, in partnership with Oracle Marketing Cloud and Accelent Consulting, released "CMO Insights on the Journey Toward Digital Agility." This new CMO Solution Guide presents the findings from a survey of over 80 CMOs and 1:1 interviews with marketing leaders in the US and Europe representing both B2C and B2B mid- to large-size organizations across a variety of verticals. The CMOs interviewed include Cambia Health Solutions, Farécla, The Recording Academy (The GRAMMYS), Yeti Coolers, Quint Group, SurePayroll, Talentsoft, and PagesJaunes.

The research reveals that leveraging digital marketing to get closer to the customer was almost twice as important as using it to increase sales. In order of priority, the top three drivers of digital marketing agility are: (1) enhancing the customer experience, (2) improving competitive position, and (3) increasing sales.

According to Pete Krainik, Founder and CEO of The CMO Club, "Through the turbulence of marketing transformations, the one steadfast hallmark of successful CMOs around the world is customer-centricity. However, CMOs need digital agility to unlock the rich insights that enable true customer-centricity. This guide shares the tried and true ways that leading CMOs in The CMO Club have forged digitally-agile, customer-driven organizations that have a leg up on the competition."

This study defines that 'world-class' digitally agile enterprises are those with core digital skills, advanced maturity and a desire to proactively seek new digital approaches. It is not enough to just understand what's needed -- it's also about translating that understanding into action and accelerating adoption.

Barbara Angius Saxby, Managing Director & Founder of Accelent Consulting, a firm specializing in digital marketing and sales strategy and execution, adds, "Everyone is talking about digital marketing and technology, so why did we feel the need to do this study? Because knowing that you need to become more digitally driven and doing it well are two different things. The need to act faster and adapt to changing customer and market needs has put the concept of digital agility front and center."