Niantic & The Pokémon Company International Partner with Project Everyone to Raise Awareness of the Global Goals for Sustainable Development at the World Economic Forum in Davos

DAVOS, Switzerland, January 18, 2017 /PRNewswire/ --

During the World Economic Forum, 17 locations in Davos - one for each Global Goal - will be added to Pokémon GO as PokéStops and a Gym to remind attendees of the importance of the Global Goals  

The Global Goals campaign and Project Everyone are partnering with Niantic, Inc., publisher and developer of Pokémon GO, and The Pokémon Company International to create special PokéStops and a Gym in Davos to drive awareness of the Global Goals amongst World Economic Forum attendees.

 

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In September 2015, 193 world leaders agreed to 17 Global Goals for Sustainable Development, which set out to end all forms of poverty, fight inequalities and tackle climate change by 2030.

Critical to the success of Global Goals is ensuring they are well known around the Globe and that world leaders stick to the plan.

There will be three elements to the collaboration to promote the Global Goals and to ensure they remain top priority amongst Davos attendees:

1. 17 all-new Pokémon GO PokéStops are being created, one for each of the 17 Global Goals.  PokéStops are real world locations that you interact with by spinning its Photo Disc to get valuable in-game items added to your inventory.
2. The Congress Centre will be turned into a Gym. Gyms are special points of interest where the three teams in the game (Team Mystic, Team Instinct or Team Valor) train and ultimately battle in order to capture the Gym.
3. From Spring 2017, additional in-game content will become available to continue to promote the importance of The Global Goals campaign.