du Selects GENBAND's NFV Session Border Controller (SBC) for High Scale Interconnect Applications, a First in the Middle East - Seite 2

"Our NFV SBC provides du with a revolutionary architecture that meets their current interconnect demands and seamlessly addresses the ever increasing need for scale," said Paul Miller, Chief Technology Officer for Networks, GENBAND.  "Our NFV solutions allow forward thinking service providers like du to optimize their networks for cost and traffic in a very efficient manner and effortlessly evolve as their network and market demands change."

GENBAND's solution also offers fully virtualized software-based centralized element management and analytics, offering du cutting-edge data collection and reporting.

Key Takeaways:

• du has selected GENBAND's NFV Session Border Controller and in-network Advanced Media Software (AMS) for high scale interconnect and advance media scaling and transcoding capabilities.
• The AMS solution also enables the service provider to migrate the media processing and transcoding to the NFV cloud as a fully elastically scalable VNF.
• The GENBAND NFV SBC and geo-resilient Q50 will run in a hybrid environment, offering du high network resiliency and a seamless migration path to a full NFV cloud environment.
• Following a comprehensive due diligence process du selected GENBAND's SBC because of its market-leading performance and its ability to meet the company's demanding requirements.
• GENBAND's comprehensive solution also comes with fully virtualized software-based centralized element management and analytics, offering du cutting-edge data collection and reporting.

View this short video to learn more about the numerous benefits of the Q50 Advanced Media Software.

About du
du is a vibrant and multiple award-winning telecommunications service provider serving over 8 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 80,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East's first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.