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Lenzing AG / Lenzing Showcases New Sustainability Strategy on "World Earth Day"
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- Support of World Earth Day's Canopy Project with a donation of USD
27,000 that supports the planting of 27,000 trees - Core strategy
elements include the model of the circular economy and the "net
benefit" concept - Presentation of the new Sustainability Report of
the Lenzing Group
Lenzing - Lenzing AG, globally leading producer of wood-based
cellulose fibers, presented its new sustainability strategy within
the context of the "World Earth Day" organized by the worldwide Earth
Day Network. Each year millions of people actively participate in
Earth Day on April 22 and stand up for the preservation of a livable
environment. In this connection, Lenzing donated a total of USD
27,000 to the Canopy project for its ongoing tree planting program.
With this amount, Lenzing completes Earth Day Network's ambitious
target of raising USD 150,000 for Earth Day 2017
(earthday.org/trees). The United Nations estimate that for every
dollar spent on reforestation, USD 2.50 is generated in local
downstream income and benefits.
"We're very grateful for Lenzing Group's generous donation", said
Earth Day Network president Kathleen Rogers. "With the help of
partners such as Lenzing, we're not just planting trees, we're also
helping build sustainable communities in areas of the world most in
need of reforestation."
The new sustainability strategy ,,Naturally Positive" of the Lenzing
Group is the result of the new Group strategy sCore TEN adopted in
the autumn of 2015. "The concept of sustainability is an integral
feature of our Group strategy. This is because Lenzing is in the
unique position to be able to operate a truly circular business
model. We produce functional, aesthetic and emotional products by
utilizing the raw material wood from CO2 and sunlight", says Stefan
Doboczky, Chief Executive Officer of the Lenzing Group. "At the end
of their useful lives, our fibers are biodegradable and thus once
again serve as the basis for new plant growth."
This model of the circular economy pervades the entire Lenzing
sustainability strategy. It is based on the three "P" cornerstones,
People - Planet - Profit. Crucial operational components being
implemented include the sustainable procurement of wood and a
responsible handling of water. The raw material wood is completely
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