MAKE UP FOR EVER and KEHLANI Launch AQUA XL COLOR COLLECTIONS

The 24-Hour Lasting* Athleisure Makeup Line

Paris (ots/PRNewswire) -

#makeupforever #performincolor #athleisure

Esteemed makeup artistry brand MAKE UP FOR EVER and R&B sensation
KEHLANI team up for a global artistic collaboration, revealing the
launch of two new, high performance, long-wear, waterproof color
collections for the eyes. AQUA XL COLOR PAINT cream eye shadows and
AQUA XL INK LINER liquid eyeliners, available worldwide May 2017.

Discover the video here: https://youtu.be/3NoF428Jlf8

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8062351-make-up-for-ever-kehlan
i-launch-aqua-xl/

The artistic collaboration, which includes the launch of two
collections within MAKE UP FOR EVER's AQUA XL franchise, provides
KEHLANI with makeup artists and makeup for all her artistic
endeavors, including tour dates and shoots. KEHLANI stars in the 2017
AQUA XL campaign visual and videos, produced in partnership with MAKE
UP FOR EVER.

"MAKE UP FOR EVER makes me feel powerful on stage because I feel
like I look good - like I look like myself, so I can be confident and
have fun. I also know MAKE UP FOR EVER makeup is not going to melt or
come off while I'm performing, so I don't have to think about what's
happening with my makeup," said KEHLANI. "I feel very honored to be
part of the close-knit MAKE UP FOR EVER community. This is my first
artistic collaboration with any brand and I am so happy to be in this
amazing group of people who inspire me daily with their passion for
makeup and for this awesome brand."

Inspired by performers' and backstage makeup artists' needs since
its 1984 beginnings, MAKE UP FOR EVER develops products to meet harsh
environmental demands of discerning makeup users, and AQUA XL is no
exception. The AQUA XL franchise, known for its extra-long wear,
extra-pigmented colors and extra-easy glide, is tested on stage and
in extreme conditions to ensure that color stays on until you take it
off. The new AQUA XL COLOR PAINT, a versatile color cream eye shadow,
and AQUA XL INK LINER, a rich, liquid eyeliner, are available in
several vibrant and neutral shades with maximum color intensity and
24 hour wearing power.

"We consistently support the creativity and artistic spirit of
charismatic talents with bold personalities," said Nicolas Cordier,
CEO, MAKE UP FOR EVER. "KEHLANI embodies the beautiful fearlessness
of her generation. She is the perfect performer to represent the new
AQUA XL product collections' with high performance formulas that
never quit."

An accomplished dancer with boundless energy and irresistible
talent, KEHLANI epitomizes the spirit of the vibrant, unstoppable
AQUA XL franchise. The two-time GRAMMY® Award-nominated has written
several critically acclaimed tracks such as "Gangsta," featured on
SUICIDE SQUAD: THE ALBUM, "CRZY" and "You Should Be Here." KEHLANI
recently released her full-length debut album, SWEETSEXYSAVAGE, with
great success. MAKE UP FOR EVER is proud to welcome KEHLANI in the
#iamanartist call to action, encouraging people everywhere to reveal
their inner artist, and to join her in all of her performances and
artistic creations throughout the year.

(*) Instrumental test method conducted on 22 women

(Photo:
http://mma.prnewswire.com/media/478376/MAKE_UP_FOR_EVER_Kehlani.jpg )

Video:

https://www.multivu.com/players/uk/8062351-make-up-for-ever-kehlan
i-launch-aqua-xl/

ots Originaltext: MAKE UP FOR EVER
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Contact:
Alix Girard
[e-mail]