DES2017 Kicks Off With 18,000 Professionals in Attendance and a €34 Million Economic Impact for the City of Madrid

MADRID, May 23, 2017 /PRNewswire/ --

The Digital Transformation Week kicks off today in Madrid 

Madrid will become this week the international benchmark for digital economy. All the latest news and most innovative technological solutions, as well as new developments to come, will be discussed this week at DES|Digital Business World Congress 2017 (#DES2017), the biggest international meeting about digital transformation.

     (Photo: http://mma.prnewswire.com/media/513557/DES2017.jpg )

The official opening ceremony, will be celebrated today 23rd of May at 16:30 and will be chaired by Manuela Carmena, mayor of Madrid. The institutional agenda set for the first day of the congress will end with the Leadership Summit, an event specifically aimed at CEOs which will include a discussion panel with representatives of several IBEX-35 companies under the headline "Digital Horizons, Adapting the Industries to the Digital Age", featuring:

• Rosa María García, President at SIEMENS
• Juan Pedro Moreno, President at ACCENTURE
• Fernando Candela, CEO at IBERIA EXPRESS
• Valentín González Villas, Managing Director at TELEFONICA
• Hugo Rovira, CEO at NH HOTELES

The second edition of DES2017 will include noteworthy presentations of such well-known bestsellers and speakers as:

• Anders Indset: Outthink the Revolution
• Jens Meggers (Cisco): Revolutionizing Collaboration in a Digital First World
• Alex Tapscott: Blockchain revolution
• Jesús Mantas (IBM): The power of Cognitive: How superhumans will transform the enterprise
• Glenn Gore (AWS): Explainable Artificial Intelligence: Cracking open the black box of AI
• DIGITAL THINK-TANK by Susan Fonseca, Javier Sirvent and Frederique Murphy: Beyond the Enterprise: How Technology can be used to Change the World
• Narry Singh (Accenture): From imagination to innovation: How great companies succeed
• David Shing (AOL): Innovation is Out. Invention is In
• Lilian P. Coral: Los Angeles City Council's success story in the use of Big Data and geolocation technologies to improve public services (enabled by Esri)

Besides, every day, starting at 16:00, a discussion panel will be held featuring top executives from leading international tech firms.