Urban Airship Soars Past One Trillion Notifications Delivered

Urban Airship customers sent 500 billion push notifications over seven years, and then doubled that volume in 11 months

PORTLAND, Ore., May 25, 2017 (GLOBE NEWSWIRE) -- Digital growth company Urban Airship today delivered its one trillionth push notification for customers' mobile apps, signaling a dramatic acceleration in customer adoption and usage of its flagship Urban Airship Engage solution. It was only on June 23, 2016, when the company delivered its 500 billionth push notification-the culmination of its seven-year history. Since then, Urban Airship set a daily record of 2.5B notifications on Election Day (Nov. 8, 2016), and now hits or surpasses that total often as 2B notifications has become the new daily average.

To add industry context to this milestone, Urban Airship's data scientists analyzed iOS customer data from Q1 2015-2017 to offer new insights into key mobile app engagement trends:

• Opt-in rates edge up: The percent of app users opting in to push notifications has increased every year since 2015, growing from an average 40.4 percent to 43.6 percent in 2017
• Engagement is climbing: more and more people are responding to notifications with average notification engagement rates growing from 7.4 percent in 2015 to 9.6 percent in 2017
• Message delivery is getting more precise: the average number of notifications received per user per app has decreased every year: from 15.7 in Q1 2015 to 11.3 in Q1 2017

These are all signs that brands are getting smarter and more personalized in their notification strategies. It's also important to note that the year-over-year averages above don't reflect differences among app industry verticals and other times of the year[1], the growth in app audience sizes[2] or the fact that power users are more likely to receive more notifications[3] tailored to their behaviors[4].

Urban Airship has also experienced tremendous customer growth, now counting more than 45,000 apps across thousands of businesses that rely on Engage's scalability, reliability and real-time automation to communicate with users.

Forrester Research recently recognized Urban Airship's scale saying, ". Urban Airship sends more push notifications per month than about 10 of the smaller vendors combined" (Forrester Research Inc., "How To Choose A Mobile Messaging Vendor," April 10, 2017). Note: copies available for a limited time.