Yemen's HSA Group Future-proofs Operations and Enhances Customer Service with SAP Cloud Solutions

• HSA Group successfully completes full digital transformation and launches industry-leading cloud solutions to ensure continuous supply of essential goods amid Yemen's challenges

DUBAI, UAE, May 16, 2023 /PRNewswire/ -- Hayel Saeed Anam (HSA) Group Yemen, one of the Middle East's largest family-owned conglomerates, has successfully undergone a digital transformation in partnership with global technology company SAP SE (NYSE: SAP). By leveraging the security provided by SAP cloud-based solutions, HSA Group has increased its resilience and will ensure continued exceptional service for customers and staff amid the considerable challenges currently facing Yemen.

HSA Group has had a partnership with SAP for IT services since 2013, and over the past couple of years, the two parties collaborated closely on the digital transformation roadmap that saw the successful migration of HSA's Yemen operations to the cloud in March this year. The comprehensive project included implementation of enterprise resource planning (ERP) solution S/4HANA at the group's larger operations, achieved in collaboration with SAP gold partner Phoenix Business Consulting and accelerated through the adoption of RISE with SAP. To bolster the performance of HSA's smaller operations, SAP Business ByDesign was selected as the ERP system and was implemented in collaboration with additional SAP partners.

"HSA Group is committed to supporting the digital transformation of Yemen and leveraging new technologies to promote economic growth as well as food and job security amid challenges brought by the ongoing conflict, famine and environmental disasters in Yemen," said Managing Director and Board Member of HSA Group, Nabil Hayel Saeed Anam. "In this complex and rapidly evolving landscape, the newly implemented SAP cloud solutions will increase the resilience of our business and enable full visibility of our global operations so that we can concentrate on expanding our core businesses and developing new services and products. Moreover, we are ensuring that we can continue to meet the needs of millions of Yemenis who rely on us for essential goods, including food and medicines, and those who are employed by our companies."