TRD USA, Mobil 1 Expand Relationship Beginning With 2024 Motorsports Season

Mobil 1 and TRD USA (Toyota Racing Development) announced today the first-of-its-kind expansion of the iconic brands’ long-standing motorsports relationship, which includes Mobil 1 primary assets across all three of Toyota’s NASCAR Cup Series teams – Joe Gibbs Racing (JGR), 23XI Racing (23XI), and LEGACY MOTOR CLUB (LEGACY M.C.) – along with continued primary placements within multiple other racing series that Toyota competes in including NHRA Mission Foods Drag Racing Series, IMSA WeatherTech SportsCar Championship, ARCA Menards Series, Late Models and more.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240130122827/en/

TRD USA, Mobil 1 expand relationship beginning with 2024 motorsports season (Photo: Business Wire)

“Mobil 1 is proud to be synonymous with motorsports, and we are thrilled to take that to the next level with Toyota Racing Development,” shares Rob Shearer, Director of Global Sponsorships and Marketing Services, on behalf of Mobil 1. “Toyota Racing Development shares the same passion for performance as we do and, together, we will work to continue to show how the right motor oil can improve on-track performance and provide longevity for consumers’ vehicles. We are proud to compete in many different series and cheer on our racers all season long.”

The strategic partnership between Mobil 1 and TRD aims to continue to develop technology advantages across series that help teams win, provide exclusive access to driver stories on and off the track, continue to grow the base of fans that love racing and driving, and work together to develop the next generation of racers. This will be further formalized beyond the partnership with three of the most exciting NASCAR teams to include driver development across several racing series and off-track within the growing off-road and overlanding cultures.

“TRD’s technical partnership with Mobil 1 has been integral to Toyota’s on-track performance and success over the past 20+ years,” explains David Wilson, president, TRD USA. “From winning the Indy 500 to championships in NASCAR, IMSA, NHRA and countless achievements in sports car, grass roots and dirt racing action, Mobil 1 has been the common denominator. As we begin another exciting racing season in 2024, we are honored to expand our partnership with Mobil 1.”