EQS-News

CLIQ Digital reports full year 2023 results - Seite 2

• Lifetime value of a customer: In 2023, the expected average lifetime value of a customer (LTV) for bundled- and single-content services was up 17% to €85 (2022: €73). The year-on-year increase was due to the Group’s focus on selling bundled-content streaming services and the subsequent growing share of bundled content service memberships.
• Paid memberships: The number of unique paid memberships for bundled- and single-content streaming services decreased slightly to 1.2 million per 31 December 2023 (31/12/2022: 1.3 million). In response to the challenges posed by elevated customer acquisition costs, the Group has strategically focused on acquiring new members with a projected higher average lifetime value, which is instrumental in maintaining healthy profit margins. While this approach has resulted in a slightly lower number of new and reported members compared to the previous year’s period, the emphasis on attracting those members with greater potential for long-term value has proven to be effective.
• Lifetime Value of Customer Base: As at 31 December 2023, the Lifetime Value of Customer Base (LTVCB) grew by €23 million to €164 million compared to prior year (2022: €141 million). The higher LTVCB was the result of the increase in expected average lifetime value of a customer from the higher proportion of bundled-content streaming services within total Group revenue. The LTVCB represents the expected sales to be generated from paid memberships as at reporting date over their estimated individual remaining lifetime.

Outlook

For the full year 2024, Group sales are expected to be between €360 and €380 million, driven by stronger marketing activities (between €150 and €170 million customer acquisition costs). EBITDA is thereby expected to range between €52 and €58 million.

The mid-term Group sales target is to achieve a run rate during the fourth quarter of 2025, which realises an annual revenue of more than €500 million going forward.

Management statement

“2023 was another year of significant growth for our Group and overall, a very profitable one. We again made very good progress in strengthening our business and expanding our proven and successful business model to new countries and regions,” said Luc Voncken, CEO. “In 2024, we will continue to focus steadfastly on improving conversions and growing as well as future-proofing our business,” said Ben Bos, member of the Management Board.