EQS-News

New Work SE preliminary financial results for 2023: Largest segment HR Solutions & Talent Access grows by 5 per cent amid challenging market conditions - Seite 2

Alongside the positive developments in kununu’s B2C business, over the past months, the brand has increased its value for B2B customers. After introducing job ads to the platform, AI has been integrated to make the platform even more useful to users. Thanks to the kununu Review Summariser, companies can now quickly gauge the mood among their employees and take specific action.

The XING jobs network, with more than 22 million members, was able to increase its recruiter reply rate from potential candidates by almost 50 per cent compared to the previous year. At the start of 2024, XING launched its largest-ever marketing campaign to further advance the brand’s new positioning. In addition, the Baller League, a new football concept, kicked off with XING as a founding partner and main sponsor. The goal of this sponsorship is to support XING’s repositioning, emotionalise the brand and engage with a younger target audience. Petra von Strombeck continued: "Repositioning a 20-year-old internet brand takes time. Even during the current recession, we continue to invest in XING’s transformation of and are pleased to see that our activities are already starting to pay off." In recent months, XING has also made great efforts to improve job ad performance. As a result, the number of applications resulting from paid XING job ads has increased by 179 per cent. Focussing on jobs is not only central to XING’s repositioning, but now also features prominently on the homepage thanks to a redesigned menu navigation, resulting in some 140 per cent more Jobs visits.

New Work SE’s restructuring process is also proceeding as planned. As reported in January, the company has decided to focus on the two main brands and marketplaces, XING and kununu. "Over the last few months, we analysed our internal processes in detail and identified potential synergies," Petra von Strombeck said. "All these measures will help us to achieve our goal of becoming the number one recruiting partner by winning talent, so I can confirm our 2024 guidance communicated in January with a pro forma EBITDA of €55-65 million."