Eastman Naia(TM) Showcased at Première Vision Paris - Seite 2

"We're honored to share our newly achieved GRS certification at Première Vision this year," said Claudia de Witte, sustainability leader for Eastman textiles. "To make sustainable textiles available to all, we know we must build brand trustworthiness around the world. We can build those relationships with more customers and collaborators around the world, especially when we have credentials like GRS that support our sustainability story."

Turkey is among the global markets where Naia continues to grow. To support that growth, Eastman is expanding its existing relationship with LEFA - a distribution company based in Istanbul with a history spanning over 25 years - as the new Naia distribution partner in Turkey.

"We are strengthening our position in Turkey; last year we participated in Sustainability Talks Istanbul, and as of April 1, 2024, Naia fibers distribution will be entrusted to LEFA," said Ana Costa, commercial manager for Eastman Naia. "This choice marks an evolution of our organization on the ground, as we will be able to reach our customers faster and more efficiently. We are excited to have LEFA on board, and soon our Turkish partners, who have been successfully served by Texpro as our agent in past years, will experience LEFA's proven reputation for reliability and excellence in distribution and customer service."

Naia from Eastman can be found at booth 6D77.

Naia trends to expect at PV Paris

The Naia collection at this year's PV Paris will showcase ready-to-wear, casual wear, knitwear and sweaters aligning with the projected trends from Promostyl, a forecasting and consulting leader. The garments are inspired by industry trends named "Bioverse Magic", "Turning Off" and "Quiet Luxury". Bioverse Magic will be seen through Naia fiber blends that are iridescent, play with light and shine while maintaining beautiful drape, softness and comfort. Turning Off is inspired by nature, so Naia blends will be created in natural colors. Finally, the Naia booth will take on Quiet Luxury with simple, elegant styles.

*Naia Renew recycled content is achieved by allocation of recycled waste material using a GRS-certified mass balance process.

About Eastman

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.