Eastman Naia(TM) Showcased at Première Vision Paris

Collection features Naia Renew ES, an enhanced sustainability fiber with increased recycled content.

KINGSPORT, TN / ACCESSWIRE / April 2, 2024 / Eastman

The Naia from Eastman team is present at this year's Première Vision Paris, the fashion industry's most anticipated annual event. The booth showcases the Naia Renew ES portfolio of innovative, more sustainable fibers with certified recycled content.* PV Paris is Feb. 6-8 at Paris Nord Villepinte, France.

PV Paris is committed to the future of sustainable fashion, bringing together global designers and cutting-edge, eco-focused offerings. Eastman features its latest sustainable textile innovation as well as its newly achieved Global Recycled Standard (GRS) certification.

"We're proud to showcase our fiber with the most sustainable content yet at the world's top event for fashion," said Carolina Sister Cohn, global marketing leader for Eastman's textiles division. "First launched for a pilot project in collaboration with Patagonia in September 2022, Naia Renew ES is a game changer for the industry. It's a solution that blends fashion and environmental responsibility. We can't wait to share this new fiber with the world at Première Vision and inspire others to embrace sustainable design."

Naia Renew ES is produced from 60% certified recycled content and 40% sustainable sourced wood pulp. It is an eco-conscious alternative to silk and other natural or man-made fibers, assuring elegant drape, silky soft hand and luxurious luster without compromising on sustainability, as the recently launched bridal collection in collaboration with Reformation shows. This sustainable yarn plays a pivotal role in combating waste pollution, reducing reliance on virgin materials and enabling a lower carbon footprint.

Eastman creates value from hard-to-recycle waste that would otherwise go into landfills. The increased recycled content in Naia Renew ES is possible through Eastman's molecular recycling technology, which breaks waste down into its molecular building blocks. This process produces a fully traceable and biodegradable cellulosic fiber; TÜV Austria has certified that Naia Renew is biodegradable and compostable.

Naia Renew received GRS certification in December 2023. This certifies the fiber's recycled content, chain of custody, social and environmental practices, and chemical restrictions. Earned after an independent third-party audit, GRS certification provides increased traceability, environmental principles, social requirements, chemical content and labeling.