For Real Life. Pampers Easy Ups Launches New Prints Featuring Bluey

Parents look forward to celebrating many milestones with their babies, but potty training is one milestone that can feel more like a challenge, leaving parents and kids discouraged. This spring, Pampers wants to help them tackle this new phase together with the release of new Easy Ups Training Underwear prints featuring every family’s favorite character, Bluey, in partnership with BBC Studios.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240410957961/en/

Pampers Easy Ups Product Boxing (Photo: Business Wire)

“At Pampers, we recognize the key to learning a new skill is practice, and if Bluey has shown us anything, it’s that it’s important to take on every new experience with a positive attitude,” said Marty Vanderstelt, father of two and Senior Vice President – North America Baby Care, Procter & Gamble. “Our goal is to help families feel encouraged on their potty training journey, and thanks to new Pampers Easy Ups with Bluey-themed prints, the whole process can be a little bit more fun.”

Pampers Easy Ups feature a soft and comfy fit with up to 100% leakproof protection, letting children practice potty training with a training pant that’s designed to look and feel like real underwear. Pampers Easy Ups also feature a 360° stretchy waistband that’s easy to pull on and off, and easy-tear sides that make changing time quick and easy.

“We are delighted to be partnering with Procter & Gamble and their Pampers Easy Ups to help parents and kids navigate the adventures that come with potty training," said Suzy Raia, Senior Vice President Consumer Products and Business Development, BBC Studios.

Pampers Easy Ups in Bluey-themed prints also feature Dual Leak-Guard Barriers and extra absorbent channels to lock wetness away and keep kids’ skin safe and dry on the potty training journey. Pampers Easy Ups are available at participating retailers; for more information, please visit Pampers.com.

About Pampers

For over 60 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training underwear designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Club program, and find ideas and information to help you and your baby ‘love the change’ together.