AMD APUs and GPUs Accelerate Latest Creative Tools and Productivity Enhancements for Adobe Creative Cloud Professional Video Workflows

LAS VEGAS, NV--(Marketwired - Apr 4, 2014) - NAB 2014 (Booth SL10405)  -- AMD (NYSE: AMD) today announced its ongoing collaboration with Adobe has yielded numerous performance optimizations for new creative functions and workflow enhancements that will be available soon to video professionals using Adobe® Creative Cloud™. This latest wave of features includes high performance debayering for RED™ camera R3D media files, enhanced performance for new masking features, a new time-saving master clip capability and other tools. 

Today's announcement builds on the already impressive additions the companies have made available in recent months, which began with OpenCL™ support through the Adobe Mercury Playback Engine to speed up Adobe® Premiere® Pro CC workflows. AMD App Acceleration via the open standard OpenCL API brings the massive parallel compute power of AMD A-Series APUs, AMD Radeon™ graphics, and AMD FirePro™ professional graphics to bear on the sophisticated capabilities within Adobe Premiere Pro CC, Adobe SpeedGrade™CC, and Adobe Media Encoder CC. That performance also scales with AMD dual-GPU configurations, including dual AMD FirePro GPUs for the latest generation Apple Mac Pro systems.

"OpenCL enables us to deliver a radically improved experience to Adobe Creative Cloud users with the muscle needed for today's most demanding workflows, including real-time production with 4k and beyond," said Steve Belt, corporate vice president, Product Management, AMD. "Our longstanding collaboration with Adobe provides a direct pipeline between the fantastic features most desired by customers in key Adobe Creative Cloud products and the accelerated performance offered by AMD's advanced compute core architectures."

"AMD processing power brings the full potential of Adobe Creative Cloud to life for professional users," said Simon Williams, director of Strategic Relations at Adobe. "Working together, AMD and Adobe continue to deliver a steady stream of advances that optimize the apps video professionals rely on every day. Together we enable video pros to push their creative boundaries and take on any production challenge, including the latest workflows for 4K and higher."

Attendees at NAB 2014 will have a first-hand opportunity to see demonstrations of more than a dozen new features in Adobe Premiere Pro CC, including many that use OpenCL acceleration through the Mercury Playback Engine to access the performance of AMD graphics processors. Highlights of the new features include: