RadiumOne Appoints Patrick Darcy as Commercial Director APAC

SAN FRANCISCO, CA--(Marketwired - Aug 28, 2014) -   RadiumOne today announces the appointment of Patrick Darcy as Commercial Director Asia Pacific -- spearheading the business' sales efforts across Australia, Japan and South East Asia. 

In his role Patrick will be responsible for providing brands and agencies with access to RadiumOne's audience buying platform and globally patented proprietary social data tool -- Sharegraph.

"When I look at where the market is heading with automated media buying, I see RadiumOne's combination of propriety data and delivery capability as uniquely positioned to service the next stage of evolution in the market," said Darcy.

"Not only does RadiumOne have a best of breed end-to-end platform, they also boast some of the industry's smartest and most influential thinkers across APAC, North America and the UK. It's an offering that stands out as unique in an increasingly cluttered ad-tech landscape. The next phase of growth and sophistication in programmatic advertising is absolutely upon us, especially in this region, and RadiumOne is undoubtedly one of the companies best positioned to lead the industry through this next important phase.

Patrick brings a wealth of programmatic and digital media experience to the company, having previously worked as Director of Programmatic Trading at Australia's largest publisher group, Mi9. He was one of the early pioneers of programmatic in Australia, starting in the space three years ago and building a market leading publisher trading desk that is now regarded as one of the best in the country.

"I think that anybody who knows the space well will agree that Pat is exceptional in terms of talent and depth of knowledge across the supply, demand and technology sides of real-time bidding (RTB). We are deeply committed to building a great leadership team as we expand across the region and Pat is the caliber of individual we need onboard to solve what are often complex business issues for brands and publishers," commented Kerry McCabe, Managing Director APAC, RadiumOne.

About RadiumOne
RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable first-party data about behaviors; actions and interests demonstrated by consumers across web and mobile touch points.

Using insights and data intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and advertising across devices, locations and screens.

They understand connected audiences everywhere and achieve this at great scale. 25 billion actionable consumer insights, 60 million real-time consumer engagements and 100,000 new customers acquired for their partners daily.

RadiumOne is based in San Francisco and has 13 offices across the US, Canada, Asia Pacific, UK, France, Denmark and the Netherlands.

For further information please contact:
Andrew Burton
Fuel Communications
02 8217 6521
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