HP Redefines Active Defense to Combat Cyberthreats at HP Protect 2014

WASHINGTON, DC--(Marketwired - Sep 9, 2014) - Today at HP Protect, the company's annual enterprise security user conference, HP (NYSE: HPQ) will address nearly 1,500 security professionals, introducing new offerings designed to arm organizations with the actionable security intelligence needed to engage a more proactive defense against the adversary.

The average cost of cybercrime has increased 78 percent in the last four years,⁽¹⁾ putting the industry on the defensive against adversaries that attack with unmatched speed, innovation and collaboration. To keep pace with these growing threats, security professionals need to gather intelligence, determine its relevance and then use it to build a proactive defense that can anticipate, neutralize or mitigate an attack.

HP is introducing new solutions that anticipate attacks, expand visibility and enable automated, real-time response. By gathering threat intelligence and coordinating response across integrated solutions and teams, organizations can proactively defend against attacks at every point in the threat life cycle.

"Adversaries are capitalizing on fragmented security strategies, siloed teams and standalone point products to aggressively attack and gain entry through every door left open across an organization," said Art Gilliland, senior vice president and general manager, Enterprise Security Products, HP. "We need intelligence and automation that empowers security professionals to take action against the adversary -- and gets the right intelligence to the right people at the right time."

Stopping breaches in real time with first application self-protection service
With more than 80 percent of today's successful security breaches occurring through the application layer,⁽²⁾ production applications require real-time protection and remediation from the inside out. Traditional methods of responding to new and existing threats -- such as changing code or implementing perimeter defense -- are important, but can take weeks or months to fully deploy. To minimize the risk at the application layer, HP is introducing HP Application Defender, the first cloud-based security service that enables self-protection for applications in production by virtually patching software vulnerabilities.