New Cisco Research Reveals Hyper-Relevance as Key to Winning the Digital Consumer - Seite 2

Product Delivery

• Drive-Through Lane at Store (57 percent): Order products online from preferred retailers, and then pick them up in person using a drive-through lane at the store.
• Same-Day Delivery (53 percent): Same-day delivery at home of orders placed online for a fee of $5 per delivery.
• Secure Locker (40 percent): Pick up online shopping orders from a secure locker at a convenient location.

Augmented Reality

• Augmented Reality Offers (73 percent): Use a smartphone to scan products for special customized offers and promotions in the store.
• In-Store Guidance (63 percent): Use augmented reality apps to help locate items on their shopping list in the store.
• Reviews (57 percent): Use augmented reality apps to receive information about products, such as online consumer reviews or ingredients.

Mobility Enabled Shopping

• Smartphone and Tablet Apps Are Becoming the Norm: Nearly half of consumers (42 percent in the U.K. and 47 percent in the U.S.) are using smartphones to enhance their in-store experience. About one-fourth of U.K. shoppers and one-third of U.S. shoppers are using independent shopping apps on a smartphone or tablet at least once a week.
• Smartphone Checkout (60 percent): Scan barcodes on items while shopping to track and pay at a self-service checkout.
• Smart Cart (50 percent): "Smart online shopping cart" uses information from smart home appliances, purchasing history and items added by the consumer to maintain a constantly updated virtual cart reflecting current purchase needs.
• Mobile Payments (49 percent): Store several payment cards on smartphones and smartwatches to pay in stores by swiping the device at the checkout.

Interactive Digital Signage

• Checkout Wait Times (77 percent): Want digital signs at each checkout line to provide estimated wait times.
• Targeted Offers (67 percent): View offers tailored to their interests and preferences.
• In-Store Maps (67 percent): Obtain information about the location of a product in the store and the best path to get there.

IoE is shaking up the competitive dynamics in nearly all industries -- particularly retail, which accounts for $1.5 trillion of the total private sector Value at Stake. Much of the Value at Stake for retail will be generated by innovations that depend on real-time analysis of data that is captured at the edge of the business from sensors, cameras and mobile devices. To meet the needs of new digital consumers and attain their potential Value at Stake, retailers need to increase their focus on innovations that deliver hyper-relevance, build a dynamic infrastructure and agile processes that enable hyper-relevance and develop new business models that drive innovation and hyper-relevance.