Cisco Study 688 0 Kommentare In Brazil and Mexico, Banks Can Close a 'Value Gap' Between What Customers Expect and What Banks Are Delivering - Seite 3

Ninety-three percent of Brazilian respondents and 95 percent of Mexican respondents would "move money" for one or more of the five main concepts tested (virtual mortgage advice, virtual financial advice, automated advice, branch recognition, and mobile payments), compared with 61 percent on average across developed countries.
In Brazil, 62 percent would "probably" or "definitely" opt for a firm offering a fully digitized, virtual mortgage application and approval process. In Mexico, this number jumps to 68 percent and compares with 45 percent globally.
Fifty-seven percent of Brazilian respondents and 56 percent of Mexican respondents would "move money" for a virtual financial advice service, either in the bank or on a personal mobile device (compared with 36 percent globally). The ability to meet instantly, without an appointment, was the top perceived benefit of a virtual financial advice service in both countries.
In both countries, six in 10 (62 percent) would move at least a portion of their savings and investments to a financial services organization offering an automated advice platform, compared with 45 percent globally.
Sixty-nine percent of banking customers in Brazil and 86 percent of banking customers in Mexico (compared with 56 percent globally) would open a new account to access a mobile payment solution. The top-ranked features for both countries were redeeming and consolidating virtual coupons and deals, and the ability to place orders ahead of time, pay, and pick them up, all within the app.
If it was not offered by their primary bank, 69 percent of respondents in both countries (compared with 48 percent globally) would open an account at a different bank to get access to branch recognition. In this service, the customer's mobile phone alerts staff of their entering the bank, enabling quicker and more targeted service.

Innovative, Seamless Security Can Be a Competitive Advantage for Banks

Forty-two percent of Brazilian respondents and 38 percent of Mexican respondents were concerned with the security of mobile payment systems, compared with 36 percent globally.
In Brazil, 60 percent of respondents and 74 percent in Mexico are willing to use (or use more often) Internet banking that they are confident is secure, compared with 56 percent globally.
Nearly half (47 percent) of Brazilian respondents are willing to use (or use more often) a mobile banking app that they are confident is secure, compared with 52 percent in Mexico and 41 percent globally.
There is a great opportunity for banks to utilize innovative new security solutions. Eighty-eight percent of Brazilian respondents and 90 percent of Mexican respondents were interested in using fingerprint recognition to verify their identity and authorize financial transactions. This compared with 81 percent globally.