Nick Brien Named President, Hearst Magazines Marketing Services & CEO of iCrossing

NEW YORK, NY--(Marketwired - Mar 2, 2015) -  Hearst Corporation today announced that Nick Brien has been named president of Hearst Magazines Marketing Services and CEO of iCrossing, the company's full-service digital marketing agency. The announcement was made by Steven R. Swartz, president and CEO, Hearst Corporation, and David Carey, president, Hearst Magazines, to whom Brien will report. Brien will be based in New York.

With three decades of global experience across advertising, media and marketing services, Brien, 53, most recently served as a strategic consultant, board advisor and early-stage investor in digital media, advertising and technology startups. Brien was CEO of McCann Worldgroup from 2010 to 2012, which is comprised of McCann Erickson, the world's largest advertising agency network; MRM Worldwide, a digital marketing/CRM agency; Momentum, McCann's activation/promotion arm; McCann Healthcare; and CRAFT, a content production studio. From 2008 to 2010, Brien was CEO of Interpublic Group's Mediabrands, managing the company's portfolio of agencies, including global media networks Universal McCann (UM) and Initiative; media barter division Orion Trading; and business units dedicated to search marketing and programmatic trading.

"Nick Brien is one of the industry's most respected advertising executives, and his arrival at Hearst Magazines underscores our ambition to offer a full range of media products and marketing services for our partners," Swartz said. "Our print platform is strong, our digital audiences are growing rapidly, and Nick will oversee the expansion of iCrossing and its capabilities."

iCrossing has 17 offices around the world, offering digital marketing services including search marketing, performance media, content creativity, social strategy, Web development and mobile marketing. The agency actively leverages Hearst Corporation's digital performance network, Core Audience, and the company's 220 million global unique visitors. iCrossing's client roster of world-class brands includes Coca-Cola, DirecTV, LG Electronics, Microsoft, PNC, Toyota and Williams-Sonoma, Inc. Gartner recently named the agency a Leader in its Magic Quadrant for Global Digital Marketing Agencies for the second consecutive year. This assessment defines "strategically and creatively led" digital marketing agencies that are best positioned to meet the needs of the CMO.