Fuhu and Uber Partner to Drive New uberFAMILY Experience

EL SEGUNDO, CA--(Marketwired - Mar 3, 2015) - Two technology companies are collaborating to make on-demand travel a more family-friendly experience. Fuhu, Inc., the creator of the award-winning nabi® tablet -- the first Android tablet built for kids -- and foremost innovator in technology for kids and their families, announced today a partnership with leading technology platform Uber for its uberFAMILY service. Through the uberFAMILY and Fuhu partnership, D.C. area families using Uber's uberFAMILY option may be picked up in cars equipped with Fuhu's nabi tablets featuring access to its nabi Pass mixed-media subscription service featuring Wings Unlimited education solution.

The addition of the nabi tablets to uberFAMILY further simplifies family travel as it is designed to keep kids engaged and amused with kid-safe and parent-approved education and entertainment content -- while giving parents a chance to have a moment to themselves without the worries of city driving.

Jim Mitchell, CEO of Fuhu, said, "In collaborating with Uber on uberFAMILY, we are hoping to help them further build the ultimate on-demand family travel solution by transforming the much-needed service into something more -- an experience. Similar to Uber, we have always been a solutions-based company and by equipping their family-friendly cars with our technology, we are providing kid appropriate content and services that helps make car travel with kids a simpler, more appealing experience."

Parents with children who request a ride through uberFAMILY will be able to secure their children in IMMI Go car seats and can provide them with nabi tablets equipped with nabi Pass and Wings Unlimited. Additionally, anyone new to Uber can sign up with the promo code 'NabiFun' to receive $20 off their first Uber ride (new users only, not valid on uberTAXI). More details on the uberFAMILY and nabi partnership can be found at Uber DC's blog: t.uber.com/fuhu.

"We're always looking for ways to improve the Uber experience for our riders, and with nabi tablets featuring nabi Pass, uberFAMILY is not only going to be more enjoyable for children, but will continue to provide a seamless ride for parents, too," said Zuhairah Washington, General Manager for Uber D.C. "As two companies with innovative technology, this partnership is the perfect fit."