331 0 Kommentare Marin Software Launches Budget Optimizer Tool to Help Marketers Optimize Search Ad Spend - Seite 2

"Marketers running large-scale digital advertising programs have long struggled to manage budgets because they have no clear way to understand how shifting their spend would impact ROI at the campaign, folder, or global level," said Matt Ackley, CMO of Marin Software. "With Budget Optimizer, marketers no longer need to 'guess' how budget changes will impact ROI; they now have a powerful, predictive analytics tool that provides insights into possible budget changes to make and when, and in which parts of their paid search portfolios to make those changes. It also lets them make those changes with one click."
"At Bing Ads, helping advertisers make smarter decisions and deliver better ROI is our number-one priority," says John Cosley, Bing Ads Director of Brand and Digital Marketing. "Tools like Marin's Budget Optimizer help make that happen."

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About Marin Software:
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in 9 countries, Marin's technology automates advertising with the largest publishers around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities of our product and on the product's ability to improved return on investment. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.