Marin Software Launches Budget Optimizer Tool to Help Marketers Optimize Search Ad Spend

SAN FRANCISCO, CA--(Marketwired - May 27, 2015) - Companies with large-scale paid search marketing programs often struggle to manage and optimize budgets as market trends shift, and fail to modify budgets to achieve optimal ROI. Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced the launch of Budget Optimizer™, an easy-to-use tool designed to help marketers accurately predict daily and monthly search spend levels, forecast revenue at various levels of investment, and optimize budgets across all their paid search portfolios.

With Budget Optimizer, digital marketers can get clear insights into how budgets impact ROI, so they can make smarter ad spend decisions and quickly seize valuable campaign optimization opportunities. The tool allows advertisers to build their portfolios towards desired performance KPIs at different spend levels using what-if analysis and factoring in seasonal trends (such as cold weather, Christmas, or the Super Bowl) with its transparent algorithm. After running different spend scenarios, marketers can choose the options that deliver the highest projected ROI, applying spend changes at the campaign, folder, or global level with just one click from a single screen.

Key Features of Budget Optimizer:

• Spend forecasting - Budget Optimizer's dynamic algorithm predicts future spend based on historical weekly and monthly trends captured across a marketer's entire paid search program. This helps advertisers easily identify possible new investment opportunities and manage budgets more efficiently.
• Scenario planning - Budget Optimizer's what-if scenario forecasting feature helps marketers determine an ideal mix of spend to achieve targeted ROI levels, providing different scenarios from which to choose. The tool uses predictive modeling to calculate the ROI impact of spend changes at the program-wide or business-segment levels.
• One-click optimization - Budget Optimizer gives advertisers the ability to quickly take action on favorable spend recommendations. With just one click on a single screen, Marin applies the projected recommendation across an advertiser's entire portfolio, or at a folder or campaign level.

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