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KTG Agrar SE: Frenzel Tiefkühlkost again voted Top Brand

DGAP-News: KTG Agrar SE / Key word(s): Miscellaneous
KTG Agrar SE: Frenzel Tiefkühlkost again voted Top Brand

13.07.2015 / 10:07

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- Brand and packaging relaunch paying off

- Brand sales up 14% in 2014

- The traditional brand will continue to grow

Hamburg/Ringleben, 13 July 2015. Frenzel Tiefkühlkost has been voted "Top
Brand" by Germany's Lebensmittel Zeitung for the second consecutive time.
"We are very pleased about the award. It is the result of hard work in the
past years, in which we have revived this East German brand with a long
tradition," said Reinhard Meißner, CEO of KTG Foods SE. "I would like to
thank our customers and retail partners for their trust and support. My
thanks also go to all our employees for their commitment. Together we will
continue to grow Frenzel." KTG Foods SE pools the Group's food activities,
which comprise not only Frenzel but also Bio-Zentrale Naturprodukte,
Ölmühle Naturoel Anklam, the brand "Die Landwirte" as well as our fresh
produce facility in Linthe. KTG Agrar SE acquired Frenzel Tiefkühlkost
based in the town of Ringleben in early 2011 at a time when it was
struggling financially, and has since restructured it successfully.

Frenzel Tiefkühlkost showed a successful operating and strategic
performance in 2014. With its traditional background, the company completed
a comprehensive brand and packaging relaunch in 2014, aiming to communicate
the regional origin and the fact that the company grows its own crops more
clearly. In addition, the logo and the brand identity were revised and
updated. The success of these measures is reflected in a 14% increase in
sales in 2014. Our well-known frozen vegetables, convenience meals and
potato specialities as well as some of our new products such as the
vegetarian crispy spinach-spelt patty were popular with customers. In
addition, our steam bowls, developed in cooperation with TV star chef
Christian Henze, were increasingly popular with out customers.

The new brand identity has led to much greater interest especially among
the younger target group living in single or two-person households. This
customer group places not only great importance on value for money but also
quality and convenience. Exciting recipes can be found on the company's
website at www.frenzel-tk.de.

Reinhard Meißner comments: "We combine cultivation and in- processing of