Simavita Limited

North American Sales and Marketing Update

SYDNEY, AUSTRALIA--(Marketwired - July 30, 2015) - Simavita Limited (TSX VENTURE:SV)(ASX:SVA) -

Highlights:

• New SIM™ business model in place and well accepted, with first customer agreements in place and further contracts in pipeline.
• Two Canadian distribution partners appointed following the successful signing of first Canadian customers.
• Simavita executes addendum agreement with Medline, modifying the exclusive distribution rights of Medline and extending US sales reach for Simavita's Smart Incontinence Management (SIM™) platform.

Simavita Limited ("Simavita" or the "Company"), a global leader in the digital healthcare sector, is pleased to provide an update on recent changes to its North American sales and marketing strategy, and an update regarding the sale and distribution of the Company's Smart Incontinence Management (SIM™) platform in Canada.

SaaS model roll out

Simavita has initiated the roll out of its "Software as a Service" (SaaS) business model. Under this new model, customers now contract with Simavita on an annual basis for the ability to use SIM™ throughout that year. Each customer pays a fixed, monthly or quarterly fee for which it receives access to Simavita's proprietary software, together with an agreed number of assessments and the accompanying hardware. Additional assessments and other consumables may be purchased, as needed, from Simavita separately at an agreed price.

The SaaS model provides customers with the benefits of a regular, predictable, all-encompassing fee for SIM™, enabling them to include the associated costs into their budgetary framework with a greater degree of certainty. For many customers, this model has the added advantage of being similar to the way in which they purchase other services used in the long-term care industry and has been well received.

The SaaS model provides Simavita with a contracted and predictable revenue stream that will increase as additional customers sign up for the use of SIM™.

To better support North American distribution under the SaaS model, Simavita has now established a core team of experienced sales and marketing professionals in the US, led by Chris Southerland, V.P. Sales and Marketing.
Simavita is pleased to announce that it has now executed agreements with its first US and Canadian customers under the new SaaS model. Negotiations with other potential customers are underway as the Company's North American sales pipeline continues to grow.