Simavita Limited

North American Sales and Marketing Update - Seite 2

Appointment of new Canadian distribution partners

Simavita has recently executed binding terms sheets with two Canadian distribution partners: Medline Canada Corporation of Oakville, Ontario (an associate of Medline Industries, Inc.) and MedProDirect Inc., of Mississauga, Ontario. These appointments follow the successful signing of the Company's first Canadian customers.

Under these agreements, each of the distributors has been granted non-exclusive rights to sell and distribute SIM™ in the Canadian market. In order to commence the sales and marketing process, Medline Canada will place an initial order of SIM™ products.

"We are very pleased to have signed agreements with Medline Canada and MedPro that will enable us to start the sale and distribution of SIM™ in the significant Canadian aged care market," said Mrs. Lewis.

Medline Industries, Inc.

In order to more rapidly and widely deploy SIM™ in the US market, Simavita and Medline have agreed to vary their distribution agreement such that Medline will transition to a non-exclusive distribution arrangement. While the distribution relationship with Medline will continue to be an important one for Simavita, this transition will allow Simavita to also commence independent sales and marketing activities immediately, and also to engage with additional third party distributors over time.

Simavita CEO, Philippa Lewis commented "Simavita and Medline have worked hard to ensure that this variation to our distribution agreement continues to deliver value to both companies and their customers. By introducing the ability for Simavita to sell directly into the market, we are able to supplement Medline's efforts and will be better placed to roll out more contracts across the massive US market. We are confident that the revised agreement is good for both parties."

Audio commentary

Investors interested in hearing Simavita's CEO, Philippa Lewis, discuss the topics covered in this announcement are invited to listen to an audio recording, which is available by copying the following link into your browser:

http://brrmedia.com/event/140002

For further information, see our website (www.simavita.com) or contact the persons outlined below.

About Simavita

Simavita is a digital healthcare company that has developed an innovative software platform. The first application for the platform is a world first solution for the management of urinary incontinence, with a focus on the elderly. This platform technology is an instrumented incontinence assessment application that provides evidence-based incontinence management care plans to the residential aged care market.