DGAP-News

ANUGA highlights of KTG Agrar SE: vegan and innovative products made in Germany - Seite 2

retail stores throughout Germany. "Die Landwirte" will also continue to
expand its online sales through Amazon.

The "Bio-Zentrale" brand also surprised visitor with a number of
innovations. The German organic food specialist presented a wide range of
vegan products as well as green smoothies and other superfoods. Siegfried
Hofreiter commented: "We do not only offer retailers innovative products
but as third-party vendors we also make sure that the shelves are
continuously filled with the latest trend products. Our display stand for
an exciting vegan product range, for instance, is a genuine eye-catcher for
any supermarket."

"Frenzel Tiefkühlkost" used the ANUGA fair to present its new design. With
its long tradition, the company completed a major brand and packaging
relaunch last year aiming to communicate its core values more clearly,
namely the regional origin and the cultivation of crops on its own fields.
In addition, the logo and the brand identity as a whole have been given a
more modern and fresher look. The success of these measures is not least
reflected in the fact that the brand's revenues increased by 14% in 2014.
Frenzel's ANUGA appearance primarily focused on breakfast. For the first
quick meal of the day, the brand presented new variations of the popular
pancake, which is a tasty alternative to toast with jam. Based on an
original American recipe, the pancakes can be prepared in the toaster or
the microwave and are ready to eat within only three minutes. Besides the
traditional pancakes, which may be eaten with maple syrup or vanilla
icecream as a dessert, Frenzel now also offers "apple", "wholegrain" and
"chocolate" pancakes.

KTG Agrar not only presented new products but also held promising talks
about the company's planned international expansion. Siegfried Hofreiter
commented: "Food made in Germany has an excellent reputation throughout the
world and is in strong demand. We have more or less come to an agreement
with Chinese distributors. Now that "Bio-Zentrale" is already active in
China, "Die Landwirte" may realistically make the first deliveries to China
in the first months of 2016. The US market for quality products is also
growing rapidly and offers exciting prospects for our mix of organic and
regional products."

The >>From field to plate< < strategy is increasingly paying off. This
year
will see the food segment's revenues climb from EUR 100 million to over EUR
120 million. The company is firmly targeting the EUR 200 million mark for
the medium term and is currently implementing a comprehensive optimisation