Report Reveals the Secrets to Aligning Sales and Marketing Teams for High Performance - Seite 2

Sales and Marketing Are Friends More than Foes

To uncover whether the divide between sales and marketing is too big to bridge, the study also surveyed sales and marketing executives on the relationships between departments. The good news is that the majority of sales and marketing executives alike characterized their relationship as positive. However, some negative attitudes remain, often from a lack of understanding of the other team's responsibilities and goals.

Sales attitudes can downplay the difficulty of the marketer's job:

• 27 percent of sales think they could do a better job in marketing than their marketing coworkers
• 55 percent of sales thinks marketing isn't accountable for pipeline
• 65 percent of sales thinks that marketing spends most of their time on branding/events

Marketers stereotype sales:

• 16 percent of marketers say they could do a better job selling than their sales colleagues
• 22 percent of marketers said sales people are greedy
• 26 percent of marketers said sales people are a bunch of mavericks

Despite those holding stereotypes, nearly 60 percent of sales rank the relationship as good, and close to 80 percent of marketing rank the relationship as good. In addition, the majority do not take misalignment personally. Close to two-thirds of sales says they are friends with people on their marketing team, and 90 percent of marketers say they are friends with their sales colleagues. Hostility between the two camps is waning, replaced by respect and an interest in closer collaboration.

For more information about the survey or a copy of the report: Crack the Code of Sales and Marketing Alignment

About InsideView

InsideView powers the world's business conversations. Its leading market intelligence platform helps sales and marketing teams quickly identify new opportunities and effectively connect with prospects and customers. InsideView is the only company that begins with the industry's most accurate company and contact data and enhances it with relevant, real-time business insights and authentic connections. More than 20,000 companies use InsideView data to find and qualify the best targets, engage with more relevancy, close more deals, and retain and expand accounts. InsideView headquarters are in San Francisco. For more information, visit InsideView at www.InsideView.com, twitter, or read the InsideView blog.

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