DGAP-News

Einhell Germany AG: Einhell Group increased revenue and profit considerably in 2015 - Seite 2

2015 from EUR 1.6 million to EUR 7.4 million.

The profit per share after minorities interest amount to EUR 1.9 (previous
year EUR 0.4).

The Einhell Group continues to show up a very solid balance sheet structure
with an equity ratio of around 52.5%.

Increased dividend distribution

Einhell follows its profit-oriented dividend policy. The board of directors
and the supervisory board will propose at the general meeting on 10 June
2016, a dividend for the listed preferred shares of EUR 0.60 per share and
for common shares EUR 0.54 per share.

International expansion

To enable a long term success and to boost the competitive position,
Einhell will follow its expansion strategy also in the future. In addition
to expanding existing customer relationships, the Group intends to make
consistent efforts to break into new markets. Einhell thus intends to
position itself as a global supplier with a highly attractive product range
and benefit from economies of scale through higher sales volumes. The
internationalisation process in Europe is already very advanced. The Group
generates most of its revenue in Europe today. The further
internationalisation outside of Europe is considered to be important in
order to tap into additional growth fields and also gradually reduce the
dependence on Europe. Through the positioning in regions outside of Europe,
the Einhell Group optimises its global risk portfolio and thus tries to
better balance out seasonal and especially regional economic downturns.

E-Commerce

The Einhell Group will consistently continue to pursue the expansion of its
digital competence and capacity to act in all of its business divisions.
Strategic decisions and measures to promote this goal continue to be
implemented to ensure the organisation's future and to secure competitive
advantages, develop new business opportunities and revenue potential
resulting from the digital revolution. The establishment of the online
retail channel will also take place in close cooperation with our existing
sales partners to optimise the presentation of our products in the field of
e-commerce and add even more sales information.

Power-exchange-system

The Einhell Group will offer high-quality and innovative products to the
end consumers. We want to try and gain additional market shares in various
regions with the help of the new Power X-Change system. There is no master
battery concept comparable to that of Einhell on the European market.
Various devices from both the Tool and the Garden & Leisure segment can be