DGAP-News

MyTicket.at: Market launch of DEAG ticketing platform MyTicket in Austria - Seite 2

and increased to 14 percent already in the first quarter of 2016. Schwenkow
also sees potential for further growth in the future: "The launch of
MyTicket in further European markets is planned. We are optimistic to reach
our goal of selling an average of 40 percent of the DEAG content via
MyTicket in the short to medium term", he explained.

About MyTicket
MyTicket.de is an offering from DEAG Deutsche Entertainment AG, a leading
provider of live entertainment in Europe, and the two media companies Axel Springerringer SE and Starwatch Entertainment GmbH (ProSiebenSat.1 Group).
MyTicket.de not only offers many events directly from the organizer, but
also via exclusive presales. Whether it's rock/pop, a classical concert or
family entertainment, the tickets people want are always available very
conveniently around the clock at myticket.de. The tickets purchased are
also always printed in the current tour style of the artist. MyTicket AG is
managed by Moritz Schwenkow (Chairman/CEO) and Kai Ricke (COO).

About DEAG
DEAG Deutsche Entertainment AG (DEAG) is an integrated entertainment
content company and a leading provider of live entertainment in Europe.
DEAG produces and profitably organizes a broad range of events and
concerts. Its own distribution business, mytic myticket AG, which is also
share-held by two large print and TV media companies, increases the
company's profitability and scales its business model. DEAG realizes around
2,000 concerts and events a year, selling about five million tickets, of
which a steadily increasing part is sold via its high-turnover online
distribution channel myticket.

Events cover rock/pop festivals (national and international), classical
music, jazz, German Hit songs and Middle-of-the-Road music and the strongly
growing family entertainment division. Particularly the festivals and
family entertainment divisions are fundamental for the further development
of DEAG's own content. Its network of strong partners allows DEAG to put
itself in an excellent market position as an internationally active live
entertainment group. DEAG shares (ISIN: DE000A0Z23G6 | WKN: A0Z23G | ERMK)
are quoted in the Prime Standard segment of the Frankfurt Stock Exchange,
which is the quality segment of the Deutsche Börse, the German stock
exchange.

IR contact

cometis AG
Ulrich Wiehle
Ph.: [phone]
E-mail: [e-mail]


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Language: English
Company: DEAG Deutsche Entertainment Aktiengesellschaft
Potsdamer Straße 58
10785 Berlin
Germany
Phone: [phone]
Fax: [phone]
E-mail: [e-mail]
Internet: www.deag.de
ISIN: DE000A0Z23G6
WKN: A0Z23G
Listed: Regulated Market in Berlin, Frankfurt (Prime Standard);
Regulated Unofficial Market in Dusseldorf, Hamburg,
Stuttgart, Tradegate Exchange; London


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503933 21.09.2016