DGAP-News

MyTicket.at: Market launch of DEAG ticketing platform MyTicket in Austria

DGAP-News: DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s):
Expansion
MyTicket.at: Market launch of DEAG ticketing platform MyTicket in Austria

21.09.2016 / 09:56
The issuer is solely responsible for the content of this announcement.

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MyTicket.at: Market launch of DEAG ticketing platform MyTicket in Austria

- DEAG continues its expansion in Europe and now heads for Austria with
MyTicket.at

- Further expansion of high-margin and scalable ticket sales planned in
order to increase profitability

Berlin, September 21, 2016 - DEAG Deutsche Entertainment AG (ISIN
DE000A0Z23G6 | ERMK) is expanding its international business further with
its subsidiary MyTicket and opening another important European growth
market in Austria. Following the successful launch of MyTicket.co.uk in the
UK in May 2015, the start of MyTicket.at already marks the third market
entry in 22 months. DEAG is thus resolutely expanding its own sales and has
reached an important milestone in its international market expansion.

DEAG is already one of the leading entertainment companies in Austria. Just
recently, the company presented events there involving world stars like
Metallica, Rammstein, Muse, Kiss, Iron Maiden, David Garrett, Anna
Netrebko, Plácido Domingo and the very successful urban rock festival "Rock
in Vienna", which will be continued in 2017. With MyTicket.at, DEAG is
expanding its presence in this attractive growth market and creating an
additional sales channel for marketing its exclusive content. Moreover, the
ticketing platform is strengthening its position as an attractive
alternative for third party content producers. "With MyTicket.at, we are
driving the international expansion of our ticketing platform ahead
successfully. With our attractive content and strong event pipeline, we now
have excellent prerequisites for using the potential of the Austrian market
to our advantage," said Professor Peter L. H. Schwenkow, CEO and founder of
DEAG.

The sustainable integration of the high-margin ticket sales into DEAG's
business model provides important momentum for continued business growth.
For instance, the digitization of the value creation chain and the
implementation of its own distribution channel via MyTicket offers
significantly greater scalability and thus increases the company's
profitability. For the full fiscal year 2015, the share of sales in the
total DEAG ticket volume was expanded to an average of around ten percent