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    Biofrontera AG  572  0 Kommentare Biofrontera Initiates U.S. Commercial Launch of Ameluz® for Actinic Keratosis

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    Leverkusen (pta043/18.10.2016/14:30) - -

    - Commercial launch follows FDA approval in May 2016
    - Rapidly onboarding experienced sales and marketing team with 4 regional sales managers and 13 representatives
    - Well positioned to capture significant market share in PDT
    - Launch VIP event at Fall Clinical Dermatology Conference

    Biofrontera AG (FSE: B8F), the specialist for the treatment of sun-induced skin cancer, today announced that it has initiated the U.S. commercial launch of its combination topical prescription drug Ameluz® and medical device BF-RhodoLED®, which has been approved by the U.S. Food and Drug Administration (FDA) for the treatment of mild to moderate actinic keratosis (AK) on the face and scalp.

    Ameluz®, a topical prescription drug, is used in combination with the medical device BF-RhodoLED® for photodynamic therapy treatment (PDT). FDA approval of the combination treatment covers lesion-directed and field-directed treatment of AK. Typically, AK lesions occur on the face, scalp, lips, arms and hands, and when left untreated, AK lesions can develop into squamous cell carcinoma. Field-directed treatment is recommended by dermatological guidelines due to the observation that early AKs are particularly prone to progression to squamous cell carcinoma. In addition, after field-directed treatment with Ameluz®, patients benefit from the long-lasting skin rejuvenation effect demonstrated in Biofrontera's phase III trials.

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    The U.S. represents the largest photodynamic therapy market in the world, with approximately 58 million patients suffering from actinic keratosis. Photodynamic therapy in the U.S. is a well-established, accepted and reimbursed treatment option with a rapidly growing market share. Biofrontera is well positioned to enter the U.S. market, and is rapidly onboarding an experienced sales and marketing team, this year growing to 4 regional sales managers and 13 sales representatives who will drive early adoption with their strong prior experience in the PDT arena. The Company aims to expand its sales force to 5 regional sales managers and a total of 45 sales representatives by the end of 2017. The Company will initially target regions of the U.S. which have a high concentration of dermatology practices and build a strong foundation of support from key opinion leaders.

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    Biofrontera AG Biofrontera Initiates U.S. Commercial Launch of Ameluz® for Actinic Keratosis - - Commercial launch follows FDA approval in May 2016 - Rapidly onboarding experienced sales and marketing team with 4 regional sales managers and 13 representatives …

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