Hipcricket to Speak at NYSBA Digital Leadership Academy

BELLEVUE, WA--(Marketwired - Sep 24, 2014) - Hipcricket®, Inc. (OTCQB: HIPP), the leader in mobile engagement and analytics, will be attending the NYSBA Digital Leadership Academy being held on October 2-3, 2014 in White Plains, New York. The event attracts attendees from television and radio stations across New York State and from almost every major broadcast company.

Hipcricket vice president of broadcast media Gay Gabrilska will participate on the "Get Your Fair Share of Mobile Advertising Dollars" panel, along with representatives from Fox Television and Cumulus, to discuss how broadcast and media companies can take advantage of new mobile marketing and advertising channels to grow their market share.

"There is an industry shift happening with many media companies embracing the mobile device as a way to interact with their listeners," said Gabrilska. "Now more than ever radio groups and media companies can take a calculated mobile-first approach to listener engagement. Building one-to-one conversations through mobile marketing and advertising channels will create new growth and revenue opportunities."

The "Get Your Fair Share of Mobile Advertising Dollars" panel will take place on October 3, 2014 at 1:45 p.m. Eastern time at the Ritz Carlton in the Westchester conference room.

To schedule a meeting at the NYSBA Digital Leadership Academy with the team from Hipcricket, please email [e-mail].

About Hipcricket
Hipcricket, Inc. (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Hipcricket Media Contact
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Hipcricket, Inc.
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