Apigee to Work With BBC Worldwide on BBC Store

LONDON, UNITED KINGDOM--(Marketwired - Oct 15, 2014) - Apigee, developer of a leading platform for digital business acceleration, today announced that BBC Worldwide, the commercial arm of the BBC, has chosen the Apigee Edge application programming interface (API) platform as a traffic manager on BBC Store. BBC Store is a new direct-to-consumer retail platform, which will allow consumers to buy and keep the BBC programmes they love. BBC Worldwide will launch BBC Store in 2015.

BBC Worldwide has a very complex multi-tier IT architecture, using a variety of suppliers to provide a variety of platforms developed for video on demand delivery. Apigee Edge will act as the internal API management platform, mediating and brokering traffic from application to application and improving interoperability between front-end and back-end systems. The deal was signed in July 2014 and Apigee has completed the project blueprint, outlining current best practices on how to develop, expose and consume APIs across the business.

Michael Fleshman, SVP Consumer Digital Technology at BBC Worldwide, said: "BBC Store will allow fans of programmes such as Doctor Who, Sherlock and Top Gear to buy and keep digital copies of their favourite shows. Consumers will also be able to explore and buy from the BBC's extensive archive."

Chet Kapoor, Apigee CEO, noted: "The media and broadcast industries are currently going through a period of transformation driven by the dramatic increase in mobile devices and viewer demand for more choices for what, how and when they consume media. Traditional broadcasters are evolving quickly to meet this demand and thrive in this fast moving digital world. Data delivered by APIs powers digital business, and it's proving to be a vital way for broadcasters to stay one step ahead of consumer expectations." 

Today, Apigee is helping organisations in a wide range of industries become digital businesses, leveraging their digital assets to fundamentally change the way they bring value to customers, partners and employees. Through APIs and big data predictive analytics, Apigee helps businesses move at the new speed of the digital economy, while predicting and continuously adapting to change.

In the last fiscal year, Apigee's customer base in Europe doubled, signaling increasing demand for technologies that help businesses transform for today's mobile, data-driven environment. In addition to BBC Worldwide, Apigee customers in Europe include Marks & Spencer, Inmarsat, ITV, Orange, Philips Lighting, and Swisscom, among many other leading companies.

About BBC Worldwide

BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC's brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.

About Apigee

Apigee provides a leading technology platform for digital business acceleration. Through APIs and big data, Apigee delivers the speed, scale, and agility businesses needs to compete in today's connected mobile world. Many of the world's largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of the world's most admired companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has about 500 employees worldwide.

Note to editors: Please see related press release issued today titled: "Apigee Footprint Expands in Europe to Meet Escalating Demand for Digital Business Transformation."

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