Cellcom Israel Selects Vlocity and Salesforce to Lead Its B2B & B2C Digital Transformation

NETANYA, ISRAEL and SAN FRANCISCO, CA--(Marketwired - Jul 19, 2016) - Vlocity, Inc., a leading industry cloud company, announced today that Cellcom Israel Ltd., (TASE: CEL) (NYSE: CEL) the largest cellular operator in Israel, has selected Vlocity and Salesforce for the provision of an advanced cloud-based CRM and BSS solution.

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Cellcom Israel operates in one of the world's most competitive markets and has historically differentiated itself on the basis of its innovative and comprehensive services. Faced with increasing competition and regulatory pressure, Cellcom Israel initiated a transformation program for its CRM designed to help it launch new products faster and efficiently, while also improving customer satisfaction.

Under the leadership of Nir Sztern, Cellcom Israel's Chief Executive Officer, Cellcom Israel selected Vlocity Communications™ and applications from Salesforce to replace its existing CRM system. Cellcom Israel found that Vlocity's Communications and Salesforce applications demonstrated advantages on multiple fronts, including speed to deployment, accelerated time-to-market with new offers and streamlined service delivery. Vlocity Communications takes advantage of the omni-channel capabilities of Salesforce's Service Cloud and includes a comprehensive suite of sales, marketing, service, Enterprise Product Catalog, CPQ (Configure-Price-Quote), Contract Management and Order Management applications, all built on Salesforce, the world's #1 Customer Success platform.

Vlocity Communications will help Cellcom Israel's salespeople and service agents serve customers through their channels or devices of choice. Vlocity anticipates that the deployment of its solution with Salesforce Service Cloud will help Cellcom Israel accelerate time-to-market with new offerings, fulfill customer orders and increase customer satisfaction. Vlocity will lead the transformation effort with support from Salesforce and integration partner Blat-Lapidot.

"As Israeli consumers grow more demanding, and Israeli businesses expand into new markets, they need a communications provider that can deliver innovative solutions and superior service," said Ron Shvili, Cellcom's Chief Technology Officer. "Delivering a superior customer experience is one of the drivers for maintaining high subscriber growth. We believe the Vlocity solution in combination with Salesforce Service Cloud will help Cellcom Israel build even stronger customer relationships, assist in providing quick and efficient resolutions to service requests, and facilitate the service provided by contact center agents."