Launch of 'Digital Serbia' Initiative

Serbia to Become Regional Digital Innovation Hub

ZURICH, May 29, 2017 /PRNewswire/ --

"Digital Serbia" is the non-profit private partnership initiative launched by Ringier Axel Springer Serbia and leading tech companies. Its mission is to focus on improving the framework and ecosystem required to enable tech entrepreneurship and digital innovation in both industry and education in Serbia. The founding members of the initiative are Infostud, Microsoft, Nordeus, Price Waterhouse Coopers, Ringier Axel Springer, Seven Bridges, Startit, Telekom Srbija and Telenor.  

     (Logo: http://mma.prnewswire.com/media/516958/Digital_Serbia_Logo.jpg )

"Digital Serbia" has been established as an association, bringing leading technology, IT and telecommunication companies together to drive digital innovation for Serbia and for its people. The Steering Committee of "Digital Serbia" will be made up of representatives of the founding companies. The Committee will be headed by Branko Milutinović, CEO and co-founder of Nordeus.

All of the association's activities will be directed towards setting up an improved framework and investment climate to encourage technological entrepreneurship, innovations in the Serbian IT industry and a better level of digital literacy and education in the digital economy. Companies who want to participate in the realization of this goal, and to contribute to tDigital Serbia, are invited to join.  

"Digital Serbia" has been launched following the success of "digitalswitzerland", and builds on the efforts of digital hubs such as London, Tel Aviv and Berlin, which joined the digital tech and innovation bandwagon early on.

Jelena Drakulić-Petrović, General Manager of Ringier Axel Springer Serbia and founder and initiator of the Digital Serbia Initiative: "Technological development brings unprecedented change at a high speed. Innovation in business and education helps to increase productivity. It allows for new solutions in the development of products and services. As a media company, we believe in the importance of enhancing digital innovative strength in Serbia, as this will be the driver that helps to create new jobs and grow our business. With "Digital Serbia", we are seeking to unlock the vast potential we envisage for the Serbian economy and its people."